Chicana x Bad Bunny Super Bowl Campaign

I created this AI spec ad that had to launch right after the end of the Super Bowl game. The video is an ode to Bad Bunny, Chicana culture and the winning team.

To bring a human creative touch I re-designed a Response CL Sneaker from an earlier collaboration adidas had with Bad Bunny and it with the help of a footwear artisan. My final take had to launch with a nod to the winning team.

This was a case study to show the power of AI when it comes to reacting quickly to current culture events.